A Microsoft Cooperation Options ?

JAKARTA, MAKE MONEY BLOG$ - Friday, February 11 silamadalah momentum where Nokia has finally announced its partnership with Microsoft. No doubt many questions that glide among observers and consumer IT. Thursday (17 / 2) Neil Gordon, Vice President of Sales, Nokia, South East Asia Pacific explains this Nokia option.
That this plan has actually long. "We do evaluate and finally choose," said the man who had occupied the position of vice president in early January last. Nokia has analyzed the possibilities and invites Microsoft is the best solution for Nokia to find the back and make a difference.
"Together with Microsoft, Nokia will build a portfolio of different products and will build a mobile ecosystem," he continued. During this time the Windows Mobile platform admittedly a very serious challenge, particularly in terms of distributing the product. That's why Microsoft, according to Neil need a partner in the field of mobile phones. While Nokia has a very strong asset to cooperate.
"We see Microsoft takes aspects such as distribution, retail, customer care, to reach the market. So far they do not have," added the man was 41 years.
Nokia itself has arrived in 190 countries around the world. This partnership project itself not only menakup about selling phones, but the overall cooperation. "We see so much potential between Nokia and Microsoft, also from the partners. We believe that this is the right choice with the right partner to present a more competitive platform, of course, to reach the leader position against the two ecosystems," he continued.
The involvement of application developers for Nokia is very important. Nokia are aware that the developers have to make a profit. "We give the distribution of profits, while most of our competitors do not," he said. So Step taken in the framework of this cooperation is the tembang global application. the role of local developers would also very important. "Consumers need access to local applications with local language and local elements, because the ecosystem that is built must involve every partner," he added.
Strategy that was launched is a bit different. First Nokia divides its products into three parts, S40, Symbian ^ 3, and Maemo / MeeGo. After going through with my work Microsoft and then formed three blocks, among other smartphone, mobilephone, and disruptive technology. Ponsl Symbian phones and Windows-Phone will enter in groups of smartphones. The group includes the mobile phones of S40 mobilephone. While the group includes products MeeGo Tehnology disruptive.
Indonesia for Neil is a very attractive market. He even mentioned as an elite markets. No wonder when a series of Nokia products such as C3, X2, and E7 Communicator, Indonesia was selected as the first country to release a series. "Adoption of technology is good enough," he said. No wonder that many other countries to see and learn from Indonesia.
Just a note, years ago, Nokia managed to send 124 million mobile phones until the fourth quarter. A total of 135 over the series was released to the market and includes over 190 countries. Nokia itself has been collecting 30 languages ​​worldwide. A total of 120 operators worldwide have become partners.
Nokia phones based on its own new Windows Phone to be released in 2012. (Andra / FORSEL)
source: kompas.com

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