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Image via WikipediaWhery Enggo PrayogiJakarta-A total of 15 international retail brands and ready for expansion into the Indonesian market in 2011. Global players are selecting multiple locations in the area the Senayan, Jakarta CBD or clover.
This was conveyed by Head of Research Procon Savills, Herully Suherman, in his office, Jakarta (19/04/2011).
"They confirm to enter, there are 15 international brands. Retailers are choosing a location, but mainly ups or upper middle segment of the segment," he said.
One reason, advanced Rully, they see Indonesian market which has a strong purchasing power. The Indonesian economy in general continues to grow.
"Mal is good, although there is no new supply in the quarter because I. They expand buying power grows. Fundamental Indonesia is also strong," he said.
But there is a big challenge to do shopping center developer.Prospective tenants, is now deeply selecting malls which have a high level of current visitors.
"Once the concept is only a department store, but when this behavior is not just shopping, but entertaining or dining or lifestyle concept. So within 12 hours, the entire market is taken so that traffic levels rise. This exciting retailers to enter. As it is Kids World as a family center. There's also a night life, for clubbing or watching, "he concluded.
In the next two years, retailers will grow with a focus on fashion and F & B (Food and Beverage), which opened flagstore and outlets in Jakarta.
Rully explained, the absorption of the retail market in Jakarta is quite developed. Where the current absorption rate reached 84% retail occupancy.
"The supply of retail grew 4.8%, reaching 3.63 million m2 compared to last year. The absorption in the first quarter 2011 reached 107,000 square meters. Tenants still dominated the field of fashion and food (F & B)," he said.
In general, in the period January to March 2011 there was an increase of 10% lease in U.S. $ compared to the previous year.However, the increase was not menyulutkan retailers to expand.source: detik.com
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