With Penetrate European Used Goods ?

Esther Meryana | Erland Djumena Business craftnya the collapse, does not necessarily make Roni Dwi Hartoyo, the entrepreneur recycle furniture from Pasuruan, East Java, despair. "Formerly hell my (business) craft, eventually evolved into the goods, as now, with raw materials from the recycle," said Ron, owner of the furniture business under the name Sono Indah Perkasa, to Kompas.com, in Jakarta, Sunday (10 / 4 / 2011). 
Craftnya business, which makes the craft, small craft, such as toy cars, to cutlery, collapsed because the Bali bombing. Given the time it sold its business to the island adjacent to East Java.
Within about half a year, he switched to the furniture business which utilize used goods, such as former railway pads, timber ships, bongkaran house, until the wheels of carts that are no longer in use.
"The advantage, one, we make use of waste, secondhand goods. The second, if we export more easily, because the entry that developed countries apply very strict admission of new wood, because it had something to do with illegal logging," he said , as an answer to why the use of goods or timber used.
With the use of used goods, in addition to environmentally friendly, Roni said, the export was much easier entry. Since 2005 until today, Roni recycle furniture business has entered a number of European countries, like Belgium and Bulgaria, to the Middle East.However, with economic turmoil in Europe until the political turmoil in the Middle East, then started to reduced exports. "Right now we are beginning to reduce exports. Apparently the local market better. Because the export (to) Europe does not amount to much. Economics there again is not healthy," he said.
In addition to these distant countries, Roni also market their products to neighboring countries like Malaysia and Brunei.Although not many, because the market demand bagusa but who wants cheap products. However, he still menomersatukan domestic market. "The local market if we're working on right. That's good," he explained, as he mentions, markets outside Java, such as Borneo, which is potential in the presence of new rich people who are entrepreneurs oil and coal. source: kompas.com Another advantage of the products, namely the use of environmentally friendly materials to the finishing process. "We do not use materials such as melamine. That is not healthy, toxic," he said. He prefers to use wax waterbase.
Regarding turnover, Roni said gross revenue to reach USD 300-500 million a month. However, this was not a boast. "The plume, we absorb a lot of labor, which nyari-nyari or hunting (junk)," he said. which can reach 50 people, to look for used goods to the island of Madura. While permanent employees only amounted to 35 people.
Associated with difficulties in his efforts, he also mentioned, if attempted capital is not a problem however. "Capital is, our ability to exist is a pride," he explained, mentioning that is where his art to be an entrepreneur.
As a way to attract consumers, Roni also be creative in every exhibition is participated by different product items that are always 40 percent from the previous exhibition.
source: kopas.com

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