China began to bid farewell to the free Internet era?

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China, Internet users often want to enjoy the free service, but there is a dating site users to send and receive dozens of messages every day, but according to the price of 2 yuan per pay.

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Dating websites good margin century Hai-Yan Gong, founder of the couple in the photo printed on posters next to the photo (taken in 2010), these couples are met by a good margin century sites.

Shaoxing 34-year-old divorced computer engineer Nick Yuan said that online dating is fun. Edge of his good friends in the century, an account registered online to find new loved one. He registered the first few months after the day you can receive about 30 pieces of information. He said, IT engineers seem a very attractive job. Most of the women were sent a letter to him asked him how much wages earned, whether there is room. Good margin century net monthly pay of about 100 million users send and receive messages, Yuan is only one of them. It can be seen that such a trend: some of China's Internet companies began to charge a user fee and membership fee income, rather than through the traditional competitive advertising business to make money. Good margin century mainly through the messaging fees charged to users and make money, each message $ 2. The small size of the company, worth only about $ 400 million, but the rapid development of second-quarter revenue grew more than doubled, to $ 12.9 million, income places a similar rate of growth. Century good margin on the Nasdaq-listed stock price on Friday May 11 than the market traded up 21%, while the other US-listed shares of Chinese companies almost all down. User fees to users when China's online advertising market is growing, packed for the occasion of the advertiser's site. Compared with the U.S., China online advertising market remains small. According to the China Internet data centers, online advertising revenues in China last year reached 40 billion U.S. dollars. In contrast, the research firm eMarketer said that last year the U.S. online advertising revenues of $ 26 billion market. Internet giant search company Baidu has always been totally dependent on advertising revenue, and now has begun to invest in online travel business, and hope to launch a high-quality digital music service. Portal operator Sina microblogging build an application in store, including the game fee.
Smaller companies are beginning to use membership fees and royalties model. Online video site Youku began testing a service in this service, users need to pay to watch HD movies and educational videos. Wash rice and network operators with a virtual community, in this community, children can interact with each other on the site. The company by charging membership fees, books and other virtual goods sales and product content of the authority of revenue. Core Analysis Research and Consulting Company (Shanghai) Technology Consulting Co., Ltd. (RedTech Advisors LLC) in Shanghai, Denis, managing director Karen (Michael Clendenin) said that in China, and any other way to make money through advertising technology company is clearly worth a closer attention. The influx of so many Internet companies are advertising business, one day, advertisers will have to decide where to advertise bored. He said good margin century advertisers do not have to compete for attention with those of much larger firms.Good margin century is the Hai-Yan Gong in 2003 to study journalism at Fudan University in Shanghai, founded during the Masters. In my mind there is no clear business plan, she was built in the dorm room a simple web page to put up their own data. Hai-Yan Gong is a good margin century is now chief executive, she finally is through this site and now her husband met. Good margin century experimented with a number of different revenue models, such as selling advertising for the host club members, such as lightning blind date to meet activities. But still, according to chief financial officer Gu Xiu (Shang-Hsiu Koo), said advertising has never been a good margin of the century the main source of income. Advertising accounts for 15% of revenue in 2008; this year, the century is no longer advertised good margin completely.The company's revenue comes from paid Bacheng send information services. Gu Shang repair, we believe that advertising not only interfere with our business will interfere with our users, it affects our user experience, and keep an advertising sales team has a very high cost. Other dating sites are generally at home and abroad through advertising, or allow users to contact others pay to obtain the qualifications to make money. Century good information on each edge is charged a small fee, like in online games or social networking sites on the same pay for virtual goods. Chinese online game companies often allow users to play games for free, but charge a small fee of virtual goods. According to research firm Analysys International (Analysys International) data, this pattern last year generated nearly 50 billion dollars in revenue. China's largest wireless operator China Mobile Limited (China Mobile Ltd.) Last year, more than 30 billion dollars in revenue from users to buy ringtones and other music products to pay a small fee. Good margin of the century to send messages, either paid by the sender, the recipient may also be paid. Good margin century now has more than 100 million paid monthly users, early last year was 300,000. It also continues to organize to meet the same activities, while also providing a high-end services, the service users can spend money on a team of 100 people blind to help them find potential partners.Although good margin century is China's largest online dating sites, but the company can grow to as large as the United States blind site remains to be seen. Internet Media Group, IAC / Interactive Corp.'s Marriage business second quarter revenue of $ 116.4 million U.S. dollars, however, including understanding network (Match.com) in OkCupid's membership fees and advertising revenue. Gu still repair that most users are happy to receive information, the cost is very low, only two yuan each message on a bottle of water prices; users do not need too much worth to consider the issue. 34-year-old computer technician Nick Yuan are still looking, and enjoy the search process. He said the narrow circle of our lives now, because we have to work hard, so even if only to make friends也好. Loretta Supermarket (the update is complete)

source:http://cn.wsj.com
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