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Make Money Blog$; Those puppets from Avenue Q are full of it; the internet is for more than just porn. The subject (the utility of the internet, not pornography) has come up in numerous conversations lately and I find myself playing cheerleader for cyberspace as an excellent platform for advancing your career agenda.
It makes perfect sense. The info is there, as are the people and the rewards for getting creative and gutsy about making your mark. And really, if you’re going to be staring at the screen all day anyway, you might as well put your online downtime to good use. Whether you’re a job hunter, an etsy entrepreneur or an aspiring author, here’s how to use the internet to get ahead:Do your homework
When it comes to your career goals, who has or is doing what you want and how did they get there? The answer is on the internet. With a little digging you can easily find out how potential role models got from point A to B and use that information to determine if their methods are something that would work for you or are complete BS that you’ll disregard in order to do things your own way.
As a bonus, the cool kids table in a given niche is usually pretty small and insular, so it won’t take long to figure out who the relevant thought leaders are and where they hang out (pray it isn’t sxsw).
Make contact
I will email anyone about anything – potential projects, collaborations,awesome YouTube videos, my feelings about lobsters. On the internet, ain’t no call like a cold call.
Being willing to reach out and touch people has yielded both great professional opportunities and interpersonal high-jinks, both of which are valuable commodities when it comes to personalizing the online space and creating awareness for who you are, what you do and why anyone should care about that. Plus, ludicrous brainstorming! Who doesn’t love that?
I also make it known that I’m always willing to spare a moment for people who reach out to me. Sure there’s huffing and puffing in some quarters about not allowing your cranium to be picked clean for free, but I don’t know many people who are too busy or unwilling to entertain a polite (keep it brief and respectful), targeted inquiry or a few words of appreciation from an up-and-comer.
If the prospect of out-of-the-blue emailing is too intimidating, start by getting your feet wet with Twitter, which is almost entirely composed of mini mutual admiration societies anyway.
Realize rejection is relative
In space, no one can hear you scream. On the internet, no one can see you sweat. Rejection is impersonal. You don’t need to worry about being stuck in the Trader Joe’s checkout line behind the hiring manager who turned you down for your dream job or running into your worst OK Cupid date ever at the dog park. Online, easing your chagrin is just an unfriend, unfollow, or quick delete away. This lack of immediacy should embolden you to take more risks and knock on more doors. You might get a polite no, but even more likely, you’ll simply be greeted with easy-to-swallow radio silence when and if people aren’t interested in what you’re offering. A lack of eye contact makes everything easier.
Make a scene
The internet is not a meritocracy. It’s he who builds the tallest soapbox and commandeers the loudest bullhorn who wins. Showing up with your great product/prodigious talent/stellar employment history is not enough. No generous benefactor is going to sweep down to offer you a book deal based on a blog read only by your mom and your Creative Writing TA (who’s probably only reading it because he’s trying to get into your pants). You have to resign yourself to a low profile or to doing the often tedious and icky work of convincing people to buy what you’re selling. Just being good isn’t good enough online. You not only have to lead the horse to water, you have to offer it a straw with which to drink.
source: forbes.com
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