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Jakarta - The expansion of the traders in Japan is increasing, especially after the disaster at the beginning of 2011.
The disaster was destroying their infrastructure, but it would ignite a passion for back up and do business more broadly.
One way to trade the most popular today is the Internet alias online, whether it be to design the site yourself or working with e-commerce sites selling online alias.
Of the many products offered on the internet, there are three of the most loved by the people of Japan. Can you guess what these products?
The first is a men's clothing (youth-young adult) named Silver Bullet. Company founded by young people from Tokyo, Koh Takagi, it sells a variety of trendy clothing for today's Japanese youth.
The target market, young people around 18-25 years old who already must have easy access to the internet. As many as 90% of turnover obtained via online, even though he has many stores scattered throughout Japan.
"If you sell via the Internet, buyers already know the availability of goods. Not like seeing ads in magazines and then you go to the store, do not necessarily want the items available," said Koh in Tokyo, Japan, Sunday (05/02/2012).
He said, not all Japanese teens also have plenty of time to shop, thus requiring a fast and a lot of options in a short time.
"If passed it out online, there is still whether or not the goods quickly by just shopping from home," he said.
It sells products ranging from shirts, pants, jackets to shoes. The price varies from 5,000 yen to 25,000 yen (1 yen = Rp 100).
In addition to his own site, Silver Bullet is also incorporated in the buying and selling websites (ecommerce) number one in Japan, Rakuten Ichiba. Koh expand market share in the buying and selling site.
Silver Bullet became the most popular fashion store in the young Japanese. In fact, he had joined the Japan EXPO which was held in France recently.
Then, the second is the beer. Yes, Japanese people including people with high beer consumption. Japan had a typical liquor called sake, but keep his beer consumption is quite high.
Naoyuki Hide a local brewer who started his business in 1997 with a brand Yonayona no Sato. At that time, the Internet is still minimal, it sells its products with confidence because of the beer it produces a new mix.
"Our beer is quite unique, so within the first 3-year sales were up very high. It was not much competition, too," he said.
Unfortunately, in the next five years, their sales dropped steadily from year to year. At that moment it occurred to widen Naoyuki business over the internet.
Due to lack of experience makes a personal site, he finally decided to join the Rakuten.
"They helped increase my sales in the last four years. Target I am now able to sell at each event throughout Japan baseball," he added.
Now, having had many branches throughout Japan, it is not too much to rely on online sales while 20% of turnover among internet.
However, he is very grateful to the digital world because that's where his name became known through the whole of Japan. He was also very keen to expand its business into the export market.
Finally, the women's accessories, ranging from nail trimmer, necklaces, bracelets and other apparently most coveted women cherry country.
Woman named Megumi Matsuo Yasan Nail accessories to start a business in 1998 alone. At that time, he realized the Internet will grow rapidly so decided to come join in the buying and selling site.
"It was not long ago established Rakuten, I want to register but was refused, because I am not a company, but only my own," says Megumi.
Finally, he decided to open his own site. Although initially a bit tedious, but the money generated quite a lot, sekitra 200 thousand yen per year.
"I was shocked with online sales turnover is quite high. Ultimately I seriously joined the Rakuten to increase revenue," he added.
Finally, in late 2001 he could join the number one site in Japan.After that he began to have employees and receives orders from all over Japan.
One of the strong base of business support is a loyal customer.Target customers are women's trendy Japanese teenagers. He treats his customers like his own is so very faithful to this day.
(Ang / Dru)
source: http://finance.detik.com
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