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But never mind that. If, as some analysts believe, Groupon’s successful IPO will make the daily deal category that much more attractive to Wall Street and venture capitalists, sales will be strong growth job category.
Companies like Living Social scrambled to put in place alternative financial plans – like staying private — as they witnessed the prolonged beating Groupon took in the weeks leading up to the IPO, Peter Krasilovsky, an analyst with BIA/Kelsey, says.
That’s all changed now, he says, and the industry can expect an influx of sales jobs as more companies tap capital sources to grow.
“Most of the jobs these companies create are in sales, after all, “ he tells me – “a mixture of feet on the street, telemarketing and managerial level positions.”
Quantifying That
I asked SimplyHired if it could quantify the impact the daily deal market has had on sales job growth. This is what it found after mining its data (along with some additional retail-related job info as well):
- Sales jobs have increased 21% since March 2010.
- Job listings that include the keyword “LivingSocial” have increased 837% since March 2010.
- Job listings that include the keywords “daily deal” have increased 128,156% since March 2010.
- The retail industry is up 94.4% year-over-year, and down -8.6% month-over-month.
- Retail salespersons are up 64.1% year-over-year, and 86.1% month-over-month.
- Seasonal hiring can explain increase in the retail industry.
And finally, the top metros for sales jobs as of October 2011:
1. New York, NY
2. Los Angeles, CA
3. Chicago, IL
4. San Francisco, CA
5. Washington, DC
6. Dallas & Fort Worth, TX
7. Philadelphia, PA
8. Boston, MA
9. Atlanta, GA
10. Indianapolis, IN
source: forbes.com
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